From one person to a group of people, Shuangyang Group builds the path of enduring private enterprises with integrity

Recently, the WeChat public account 'Zhejiang Workers' Home' published a special report focusing on the 40th-anniversary celebration of Cixi Fuhai Shuangyang Group Co., Ltd. and its employee recognition ceremony. The report delved into the secrets behind this local private company's steady and long-lasting growth over the past forty years. It highlighted how Shuangyang Group builds its soul on a culture of integrity, unites people through thoughtful service, and strengthens itself through mutual empowerment. The company has created a healthy working relationship where both the business and its employees thrive together, providing a replicable and promotable model for private enterprises in our city to stabilize employment, foster loyalty, and boost development.

Hiring, retaining employees, and high staff turnover are common challenges for private manufacturing companies today. But at Shuangyang Group, long-term commitment has become a defining feature of the company's development: the company currently has 12 veteran employees with over 30 years of experience, 95 employees with over 20 years, and 158 employees with over 10 years. These impressive numbers highlight the staff’s strong recognition of the company and also reflect Shuangyang Group’s unique management style and corporate culture. Based on on-site visits and in-depth research, Zhe Gong Zhi Jia has thoroughly reviewed the company’s development practices and distilled the 'Shuangyang Experience' of rooting in integrity, fostering warmth and teamwork, and striving together.

At the 40th anniversary celebration of Shuangyang Group and the employee recognition conference, a group of long-time employees who have grown alongside the company, as well as outstanding staff, were warmly honored, witnessing the 40 years of glory as the company and its employees walked hand in hand. "Shuangyang's steady growth over the past forty years wouldn't have been possible without the quiet dedication and selfless efforts of every employee," said Luo Guoming, Chairman of Shuangyang Group, reflecting that through forty years of challenges, the company's commitment to integrity and treating employees well has never wavered.

Building a business on trust, keeping promises for forty years to warm people's hearts

A person can't stand without trust, and a business can't thrive without it. For the past forty years, Shuangyang Group has always taken integrity as the core foundation of its development, treating employees well internally, running the business honestly externally, keeping promises to customers, being fair to partners, and honoring commitments to employees, showing through real actions the responsibility and commitment of a private company.

When it comes to employee protection, Shuangyang Group is leading the industry and actively taking on social responsibilities. Back in 1998, they took the lead in Ningbo by setting up a complete pension insurance system and were the first among local private companies to handle social insurance enrollment for employees in bulk. Since 2001, they've ensured that all employees are fully covered by insurance, making sure everyone who should be insured is insured, and they've always paid all social insurance fees on time and in full, solidly safeguarding employees' rights.

Not just stopping at basic rights protection, the company keeps upgrading its caring support system, implementing a series of benefits like free accommodation, meal subsidies, annual free health check-ups, special assistance for employees in need, and an employee mutual aid fund, fully covering the work and life needs of its staff. For forty years, Shuangyang Group has never delayed a single paycheck or broken any promise to its employees. This steadfast sincerity and integrity allow every employee to feel secure, work diligently, and foster a warm atmosphere where both the company and employees trust and support each other.

Coming together through care, a group of employees stand united with the company

When a company genuinely cares for its employees, employees wholeheartedly protect the company. Over forty years of warm companionship, the thoughtful care from Shuangyang Group has become part of everyday life. Countless employees have gained a sense of belonging and happiness here, forming a deep bond with the company that's stronger than gold.

Li Jingde, a boiler worker who's been with the company for 26 years, specially presented a banner during the factory anniversary to share a heartfelt story of gratitude he'd kept for years. Sixteen years ago, Li Jingde's wife was diagnosed with severe hydronephrosis in her right kidney, and the family fell into a very difficult situation. In that critical moment, the company stepped in to help them through the tough times. "At Shuangyang, I gained more than just a job; I found the warmth and support of a family," Li Jingde said. His words reflect the true experiences of countless Shuangyang employees.

The warmth of lending a helping hand in times of need is always happening at Shuangyang Group. When a female worker in the workshop faced serious life hardships, the company kept paying her social insurance and proactively applied for aid funds for employees in difficulty to ease her financial stress. When a worker’s family member was seriously ill or a child had no one to look after them, the company’s union quickly set up a “Temporary Mom to Care for Little Birds” team to thoughtfully take care of the kids, relieving the worker’s worries. When children of employees achieved top exam results but faced tuition difficulties, the company proactively gave scholarships and coordinated with unions at all levels to raise funding to help these students fulfill their dreams… Every single act of kindness and support helps warmth take root in the company.

Beyond basic protection, the company focuses more on employee growth and talent development, providing a wide platform for employees to advance. Regular skills competitions and youth development activities are held, with clear paths for promotion and further education, ensuring that veteran employees feel at home and supported, while young employees have a stage and motivation. Since launching the 'Model Employee of the Enterprise' selection in 2001, the company has broken through position and seniority barriers, recognizing a batch of dedicated and responsible role models from frontline positions, using their example to inspire everyone to strive forward.

"The company has built a broad stage for us young people to grow and succeed, and we will go all out to contribute our youthful energy to the next forty years of Shuangyang Group's development." The words of young employee representative Han Xing reveal the responsibility and commitment of the new generation of Shuangyang people.

Achieve long-term success through practicality, and stay true to your original intentions to build a lasting foundation.

Forty years of braving the winds and rains, forty years of deeply cultivating the industry. Along the way, the company has faced multiple market challenges like market reshuffles, financial crises, industry upgrades, and cost fluctuations. Despite all these challenges, Shuangyang Group has always stayed true to its industrial roots, and Chairman Luo Guoming has consistently stood by the employees, supporting each other through thick and thin, and firmly refusing to pass business pressures onto the staff.

In 2008, when the global subprime crisis hit and the foreign trade market took a huge hit, companies saw their overseas orders drop sharply. Many nearby companies responded by laying off staff or cutting salaries to save costs. But at this critical moment, Shuangyang Group firmly stuck to its promise of 'no layoffs, no pay cuts, and no reduction in social security.' They even took the initiative to give employees with over 10 years of service a 5% raise. This sense of responsibility warmed everyone up, and the whole team pulled together to get through the tough times. The workshop optimized production processes and improved efficiency, while the sales team actively explored emerging markets. With everyone working together, the company managed to turn things around in just a year.

Since then, facing multiple business pressures like rising raw material costs, exchange rate fluctuations, and increasing labor costs, Shuangyang Group has always focused on its core business and upheld craftsmanship. They've continued to invest in research and development, pushed forward smart manufacturing upgrades, and launched high-quality new products like smart sockets and industrial reels, earning hundreds of patents along the way. Thanks to their reliable quality and strong capabilities, their products are sold in over fifty countries worldwide, steadily supplying major European supermarkets, and holding their ground while steadily growing in a competitive market.

In Luo Guoming's view, there’s no shortcut to developing industry; you have to be down-to-earth, work diligently, stick to honesty, and take on corporate responsibilities to lay a solid foundation for long-term growth.

Forty years of staying true to our original mission, forty years of moving forward together. From a single entrepreneur's dedication to a team of employees striving side by side, Shuangyang Group has built its business on integrity, united hearts with warmth, and pursued long-term goals through hard work. The company treats its employees like family, and employees see the company as home. This mutual commitment and shared growth have created a heartwarming story of high-quality development in the private sector, while also setting a civilized example for the steady growth of private enterprises in the new era.